Branding & Installation
2016 - Politecnico di Milano
Phos is a fictitious company that produces LED light bulbs, an everyday object with a traditional and familiar shape, but with an innovative content. The whole corporate identity refers to the contrast between tradition and innovation, light and shadow. Hence, the light bulb becomes a modern “heartstone”.
Furthermore, an interactive experience was realised to publicize the product. Through the use of Arduino, we created a sphere with RGB lights that changes color through interaction with users to be used within a suggestive dark room.